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Discover the art of crafting a resume tailored for digital marketing positions. Gain insights from over 20 actionable samples, expert marketing tips, and top-notch examples of digital marketing resumes.

Staying updated on the latest TikTok trends, delving into SEO research, and strategizing ways to enhance leads, sales, and subscriptions is invigorating. However, to reach that point, you must craft a digital marketing resume that outshines any newsletter.

Effectively market yourself to prospective employers by captivating them with the content and design of your flawless digital marketing resume. Here, you’ll discover how to achieve just that.

This guide to crafting a digital marketing resume will unveil:

– SEM and online advertising resume examples superior to 9 out of 10 others.
– Techniques for composing a digital marketing manager resume that attracts more interviews.
– Strategies for showcasing skills and achievements on a market research resume.
– Approaches for articulating your experience to secure any digital marketing position you desire.

 

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Digital Marketer Resume Example 

Danica Deegan

Digital Marketing Professional

(123) 456-7890

[email protected]

linkedin.com/in/danica.deegan

Summary

Highly experienced and creative Digital Marketing Strategist offering over 7 years of expertise in developing campaigns to increase brand visibility, boost customer engagement and generate leads. Seeking a position at Quantum Enterprises to utilize my skills and knowledge in digital marketing to help the company achieve its goals. Launched an integrated digital marketing campaign for Stellar Systems that resulted in a 25% increase in website traffic, brand recognition, and market share within 6 months.

Experience

Digital Marketing Strategist

Stellar Systems, Las Vegas, NV

July 2013 – Present

Key Qualifications & Responsibilities:

Developed strategic plans for campaigns across email, social media, SEO/SEM, and display advertising techniques.
Analyzed data trends from Google Analytics and prepared reports on consumer insights.
Collaborated with marketing teams to design promotional materials such as newsletters, brochures, posters, and flyers. ​
Worked across several departments to ensure the timely delivery of promotional assets.
Key Achievement:

Launched an effective integrated digital marketing campaign, resulting in a 25% increase in website traffic, brand recognition, and market share over 6 months.
Digital Account Manager

Synapse Solutions, Las Vegas, NV

October 2011 – June 2013

Key Qualifications & Responsibilities:​​

Implemented promotional activities such as re-targeting campaigns for e-commerce businesses.
Monitored the performance of PPC campaigns through Google Adwords. ​
Wrote engaging content for websites that increased web search ratings. ​
Negotiated contracts with vendors.
Key Achievement:

Successfully managed multiple accounts with total revenue exceeding $50K per month.
Education

BSc Computer Science

University of Las Vegas

September 2007 – June 2011

Member of the University’s Programming Club (2007–2011)
Skills

Analytical Thinking
Project Management
SEO Strategies
Social Media Optimization
Content Writing
Campaign Analysis & Reporting
PPC & SEM Strategies
Market Research
Budgeting & Cost Estimation
Creative Problem-Solving
Certifications

Google Ads Certification (Fundamentals), Google Inc., 2020
Awards

Award for Best Digital Marketer of the Year 2019 by National Association for Online Marketing
Memberships

Member of the American Marketing Association since 2018
Languages

English—Native speaker
Spanish—Advanced level
Interests

Creating YouTube tutorials about how to use digital advertising platforms (10k subscribers).
Basketball enthusiast; Volunteer coach at local basketball camp for youth.

Craft Your Digital Marketing Resume with the Perfect Format

To achieve a high candidate Quality Score, akin to any successful SEM campaign, your resume must leave a lasting impression—ideally, numerous great impressions—prompting recruiters to eagerly click on your job application.

How?

By employing the most effective digital media resume format available: the reverse-chronological approach.

HR managers are accustomed to and prefer this format, so it’s crucial to captivate them before you’re given the opportunity to impress their clients with your digital creations.

Here’s how to structure your digital marketing resume:

1. Begin with a compelling resume introduction paragraph or headline at the top.
2. Follow with your work history and education, presented in reverse-chronological order.
3. Showcase your creative, advertising, and digital marketing skills.
4. Incorporate additional resume sections to distinguish yourself from the competition.
5. Utilize the job advertisement as a guide and include relevant resume keywords throughout.

While writing, ensure legible fonts, ample white space, and clear headings are employed to guide the recruiter through each valuable section of your resume. You may opt for a creative resume template, but ensure it remains ATS-friendly.

Write a Digital Marketing Resume Summary or Objective

A compelling resume for digital marketing roles must incite engagement.

In PPC advertising, this is achieved through a captivating H1.

In resume writing, it’s accomplished with an attention-grabbing resume introduction.

Thankfully, it can exceed the frustrating 30-character limit imposed by Google Ads’ H1.

A resume heading statement, also known as a resume personal statement, typically spans 3–4 lines and is positioned at the top of your digital marketing resume. It serves as an introduction to both you and the remainder of your resume for hiring managers.

There are two types: a resume summary and a resume objective.

If you possess several years of digital marketing experience, opt for a resume summary.

A summary statement succinctly encapsulates your pertinent online advertising skills and experience, presenting a compelling case as to why you’re the ideal candidate for the digital marketing role. It also highlights a key achievement, substantiated with numerical evidence, to demonstrate your suitability.

Illustrate Your Experience in Digital Marketing on Your Resume

The field of digital marketing is projected to experience a growth of more than 10% from 2016 to 2026, resulting in the addition of 24,000 new marketers to contend with.

Regardless of whether you’re crafting a blogger resume or a digital market research resume, it’s imperative to compose a work experience section that effectively promotes your skills and accomplishments.

Digital Marketing Experience Examples for a Resume

CORRECT:

Marketing Coordinator
January 2015–December 2018
CeeCee Marketing, New York, NY

Key Qualifications & Responsibilities:
– Identified and implemented improvements for processes, content, and lead generation.
– Collaborated with the Content Team to promote blog posts and guest posts.
– Provided market research, forecasts, campaign results, and consumer trends.

Key Achievements:
– Implemented new competitive analysis and consumer trend reports, resulting in a 15% increase in quarterly sales.
– Introduced new SEO tools, leading to a 25% boost in copywriters’ output.

INCORRECT:

Marketing Coordinator
January 2015–December 2018
CeeCee Marketing, New York, NY

Key Responsibilities:
– Promoted blog posts on various channels.
– Conducted outreach to obtain links.
– Disavowed toxic backlinks.

The incorrect example is as uninspiring and outdated as traditional snail mail advertising. However, the correct example paves the way for your future with pertinent duties and accomplishments.

Remember: Customizing your resume to the job advertisement is essential, so keep the job description in mind as you write. The preferences of Agency A may differ vastly from those of Agency B, so tailor your resume accordingly.

What if you lack digital marketing experience? No problem. You still possess skills and experiences relevant to securing a marketing job. Here’s how to effectively list other experiences:

Digital Marketing Job Description for a Resume

CORRECT:

Executive Assistant
January 2016–December 2018
Some Icon, LLC, New York, NY

Key Qualifications & Responsibilities:
– Prepared written text proposals and drafted speech writing materials.
– Assisted in crafting corporate sales pitches for future meetings.
– Managed all public social media profiles of a prominent public figure.

Key Achievement:
– Introduced a new autoposting solution, reducing social media time spent by 35%.

Initially, serving as an executive assistant to a public figure may not seem directly relevant to digital marketing roles. However, in our example, we highlight an appropriate achievement and list responsibilities that align with digital marketing functions.

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 Mention Your Education

Whether you’re crafting a resume for a digital strategist or an ad content creator, accurately detailing your education will advance you further in the hiring process.

Here’s how to showcase a completed certificate or degree:

Bachelor of Science in New Media & Internet Marketing

Cornell University, Ithaca, NY

Relevant Coursework: Marketing Strategy and Planning, Marketing Information Management and Research, Buyer Behavior Theory, Global Marketing

In the field of digital marketing, a bachelor’s degree in marketing, advertising, or communications is recommended. However, if you’ve completed relevant coursework in those areas, be sure to include them!

If you’re still in the process of completing your degree:

Majoring in Digital Marketing

New York University, New York, NY

Expected Graduation: 2021

Relevant Coursework: Advertising and Promotion, Applied Technology for Managers, International Issues in Business, Marketing Research, Consumer Behavior

If you’ve only completed high school:

CSI High School for International Studies, Staten Island, NY

Graduated: 2017

Additionally, if you’ve obtained a university degree, omit your high school diploma.

Ensure to list your education in reverse-chronological order in your resume’s education section.

Include Skills on Your Digital Marketing Resume

Seeking a 0% bounce rate?

Whether it’s a resume for an advertising position or one for digital strategy, demonstrate that you possess the skills they desire.

But, which marketing skills?

First, compile a comprehensive list of digital marketing skills, encompassing both hard and soft skills.

And remember—

Hard skills are learnable abilities (e.g., CRO), while soft skills are inherent character traits developed throughout one’s life (e.g., communication skills).

Top 20 Digital Marketing Resume Skills

  • Search Engine Optimization
  • Communication Skills
  • Search Engine Marketing
  • Attention to Detail
  • Copywriting & Copyediting
  • Problem Solving
  • Email Marketing
  • Collaboration Skills
  • Content Creation & Automation
  • Time Management
  • Analytics Tools (e.g., Amplitude)
  • Results Orientation
  • CMS (e.g., WordPress)
  • Accountability
  • Pay-Per-Click Advertising (PPC)
  • Analytical Skills
  • Integrated Marketing Communication
  • Creative Skills
  • Conversion Rate Optimization (CRO)
  • Organizational Skills

 

Incorporate Additional Sections to Enhance Your Digital Marketing Resume

Before captivating consumers with your content creativity, it’s essential to catch the attention of the hiring manager.

How?

In the realm of digital marketing resumes, this entails incorporating supplementary sections to complement the core areas of your marketing expertise.

Here are some excellent additions to include in a resume for digital marketing roles:

Digital Marketing Resume Sample: Extra Sections

  1. Certifications

Below are some highly recommended options for digital marketing certifications:

  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certified Buying Professional
  • Google Analytics Individual Qualification (IQ)
  • AMA Certified Professional Marketer
  • Copyblogger Certified Content Marketer
  • Google Ads Certification
  1. Volunteer Work

If you lack experience in digital marketing, incorporating unpaid work can be beneficial, such as when you revamped your community center’s homepage. However, ensure it remains relevant to the role you’re applying for.

  1. Languages

Proficiency in another language is highly advantageous for digital marketing managers. Whether it’s conducting keyword research in Spanish or developing a landing page in French, your ability in a second language provides a competitive edge.

  1. Hobbies & Interests

Selecting pertinent interests and hobbies subtly conveys that you’re marketing material without explicitly stating it. Opt for relevant activities like lifestyle blogging, rather than unrelated ones such as karaoke.

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Write a Digital Marketing Cover Letter

A digital marketing resume lacking a cover letter is akin to a landing page without a call-to-action—what’s the purpose?

Always include a cover letter, as more than 53% of employers indicate that a resume alone isn’t sufficient.

Here’s how to craft a cover letter for digital marketing roles that positions you as the ideal candidate:

1. Begin with a captivating introduction to capture their attention.
2. Present a body section that highlights why you’re the best fit for the position.
3. Convey your enthusiasm for working specifically with their company.
4. Close with a compelling call-to-action that encourages them to review your resume.

Consider your Internet marketing cover letter as your initial task for the job—if you don’t convince them here, you won’t persuade clients on their behalf.